The cluster intends to support its members in increasing exports both in the domestic European market and the foreign ones.
The first tool is to creates and manage fairs in all target markets and promoting matchmaking for both buyers and suppliers. The cluster strategy is concentrated on the American, British, Chinese, and Japanese markets.
An important component of the cluster strategy is the participation in international projects that allow knowledge transfer and competence sharing, facilitating innovation and digital development.
The Cluster, by forming a consortium with two other European partners, presented “Bridge2Asia”: a candidate internationalisation project for EU funding.
The project is divided into three phases, one for each year.
- First year: the preparation phase concerns the participating companies’ training programs on current commercial dynamics in the target countries (China and Japan), and those specifically addressed to member companies’ employees for the use of new technologies of industry 4.0.
- Second year: it is related to the first commercial action in Japan and China through an event held in Tokyo in February and in Chengdu between September and October.
- Third year: it concerns a digital B2B event that will allow companies to continue their commercial activity by benefiting the relationships developed thanks to the project.
The participation in the project will allow cluster’s member companies to access the commercial initiative as well as the IT platforms for marketing and training, aimed at their employees in the use of new industry 4.0 technologies, and courses dedicated to environmental sustainability.
Why China and Japan
The identification of these target markets comes from market trend analysis that revealed a growing demand for direct purchase of products in these territories and the increase of the Asian celebratory events in Europe.