The cluster intends to support its members in increasing export both in the domestic European market and the foreign ones.
One of the first important tools is to create and manage specialised trade fairs in all target markets and promote matchmaking events for both buyers and suppliers. The cluster strategy is concentrated on the American, British, Chinese, Japanese, and United Arab Emirates markets.
An important component of the cluster strategy is the participation in international projects; this engagement allows knowledge transfer and competence sharing, facilitating innovation and digital development.
An important component of the cluster strategy is the participation in international projects that allow knowledge transfer and competence sharing, facilitating innovation and digital development.
By forming a consortium with two other European partners, the cluster presented “Bridge2Asia”: a candidate internationalisation project for the EU funding.
The project is divided into three phases, one for each year.
- First year: the preparation phase concerns the participating companies’ training programs on current commercial dynamics in the target countries China and Japan, and specifically addressed to member companies’ employees to use new technologies of 40 Industry.
- Second year: it is related to the first commercial action in Japan and China through an event held in Tokyo in February and in Chengdu between September and October.
- Third year: it concerns a digital B2B event that will allow companies to continue their commercial activity by benefiting from the relationships developed thanks to the project.
The participation in the project will allow cluster’s member companies to access the commercial initiatives as well as the IT platforms for marketing and training for their employees in the use of new 4.0 industry technologies. Moreover, specialised courses will be dedicated to environmental sustainability and technology innovations in the fashion and luxury sectors.
Why China and Japan
The identification of these target markets comes from market trend analysis that revealed a growing demand for direct purchase of products in these territories and the increase of Asian celebratory events in Europe.